Razer

The iconic gaming brand with a cult following, launched RazerPay—a mobile wallet designed to bridge virtual worlds and real-life lifestyle brands.

Imagine grabbing coffee at Starbucks, shopping, paying bills, purchasing gaming credits, or even transferring money to friends—all in a few taps.

As Country Manager & Head of BD for Malaysia, I was responsible for the launch, and securing major deals with brands like 7-Eleven, Starbucks, and more—all within an 8-week period.

initiative #1

Turning Transactions into a Social Campaign

For our launch, we partnered with Malaysian conglomerate Berjaya Group and iconic brands like Starbucks, 7-Eleven, and Krispy Kreme, tapping into their strong brand presence and vast network of thousands of stores across Malaysia.

In just 8 weeks, we designed an entire online-offline campaign which included on-ground activations across thousands of stores nationwide, a “Spend-and-Win” campaign on social, and multiple interactive elements embedded within the app.

Within days, Malaysians quickly embraced the experience. Thousands were inviting their friends and family to download the RazerPay wallet, and sharing their experiences on social. Soon, “#RazerPayhaul” posts flooded Instagram, launching RazerPay from just a mobile wallet into the #1 Free App on both the App Store and Play Store.

The Results:

  • #1 Free App on both the App Store and Play Store

  • A surge of organic buzz fueled by the perfect mix of utility, design, and social appeal

initiative #2

Building Community Through Purpose

In collaboration with Berjaya Group, we launched a campaign that turned everyday transactions into a force for good. For every purchase made via RazerPay, Berjaya donated MYR10 to the Malaysian government’s Tabung Harapan recovery fund, created to address the country’s financial challenges after the 1MDB scandal.

Together with the Product team, we integrated a live ticker into the app, showing real-time contributions every time a fellow Malaysian made a purchase.

It wasn’t just a campaign—it became a movement. The app became a platform for uniting 31 million Malaysians, one transaction at a time.

The Results:

  • USD 1 million raised for the recovery fund